McDonald’s Spotlight Dorado
Even though Latinos represent nearly 20% of the U.S. population, their stories make up less than 1% of those told by Hollywood. Without mentorship, connections, and financial support, many Latino filmmakers struggle to produce films. As part of the community, McDonald’s wanted to do their part. That’s why we launched Spotlight Dorado, an initiative to help aspiring Latino filmmakers tell their stories for the world to see.
Open Door / Easier to downsize
How could Open Door convince 55+ homeowners to sell their houses and downsize? We suggested humor and some super conclusive stats. Problem was, we only had the first part.
Fortunately, we found a way to make the stats work.
Techo / Bedtime Stories
TECHO wanted to raise awareness about the struggling conditions many children endure in Latin America. So we changed the covers of children’s books to show its main characters living under those very same conditions.
Urban Haunt
Finding a place to live in Manhattan is almost impossible. Finding a place to haunt, not so much. To get funds to preserve some of NYC's iconic buildings, we created an “afterlife realty service” that allows the living to purchase stunning landmarks so they can move in once they leave this life. Talk about being in a better place.
