Miller Lite x J Balvin
How does an All-American beer brand from Milwaukee connect with Latinos in the US? You begin by tapping in their love for music. That’s why we partnered up with J Balvin and launched “Es Jose Time”, a campaign that focused on what J Balvin does in his downtime, when he just goes by Jose.
J Balvin’s BodegaWear
BodegaWear is a streetwear collection made for the beer run to your local neighborhood convenience store and the Miller Time that comes after.
