Beer has been historically marketed as the choice for men, but it’s fair to say that women had a huge role in its development, tracing it back to Mesopotamia.
On Women's History Month, Miller Lite decided to revert years of sexist advertising by turning them into something more useful: fertilizer for female brewers.
The result: one of the biggest and most talked campaigns in the history of the brand.
Recognition:
Cannes Lions 2023 / PR / Shortlist
Case Study
Launching Video
“That ad is so weird” - Joe Rogan